CULTURE IN MOTION
We believe that motion forward is the corner stone of progression.
HYPR is a progressive brand centred around the cultures that exist in and around the HYPR service. Automotive, art, music & fashion culture have since the birth of the automotive industry always interconnected and the HYPR brand celebrates those connections with a different perspective. Our first collection is a basics collection of key pieces, but these collections will develop through out SS and AW 2021 to develop that perspective through collaboration.